Years ago, during the first parent-teacher conference at my son’s new middle school, the teaching team glowed over his abilities, …
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7 rules of engagement during a crisis to make customers remember you when it’s time to shop again
March 2020 By now, most of us are learning to adapt to CDC guidelines and shelter-in-place orders issued by public health departments to …
Writing – Portfolio
Stories that change hearts become content that promotes action Facts, data, statistics, it turns out, do little to change …
Mind audience voice for content that drives business goals
Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the …
Why storytelling as a content strategy doesn’t change minds as much as we think
Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses
Strategic communications requires something more of content creators than handy language skills. It calls for …
Social Study: How a Small, Strapped Nonprofit Can Increase Social Engagement with Less Content
There are more than 1.5 million nonprofits in the United States. Most of them are small, resource-strapped causes fiercely and passionately …
The Social Networking Lesson Pinterest Taught Facebook and Google+ that Nonprofits and Conscious Businesses Should Learn
Clearly, among the many changes that have reshaped popular social media channels such as Facebook and Google+ in the past year, the most …
Ray Bradbury, On Writing, Disturbance & Hope
Ray Bradbury August 22, 1920 – June 5, 2012 Ray Bradbury, whose some 500 titles, spanning books, movies, …