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Make your mark boldly

Spark curiosity, desire, and trust with fearless content for websites, email, and social media

How Bold Works

Find your story.
Simplify it.
Declare it fearlessly.

why bold works

Because scanning is the rule.
Attention is the exception.

When Bold Works

You ignite
curiosity, desire,
and trust.

Make Your Mark Boldly

*The Bold Logic

Typically, it takes 7 to 13 messaging “touches” to generate a lead. Bold aims to do it in one.

Here’s how

  1. Know your audience better than you think you do.
  2. Use data to really, really listen.
  3. Make your content as useful as your product or service.
  4. Delight readers with brevity or wit or both.
  5. Communicate more often than you used to.
  6. Care about measuring results.


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“Heidi brought a unique style of writing to our email campaigns, marketing materials, news, case studies, website and social media content. Her extensive knowledge of online communication and provocative writing style engages people to want to learn more. She has a great way of connecting with her audience and the results showed in how quickly she was able to build Facebook participants to more than 14,000 in the first few weeks.” Angela Murphy, Director of Marketing, Institute of Noetic Sciences