Heidi brought a unique style of writing to our email campaigns, marketing materials, news, case studies, website and social media content. Her extensive knowledge of online communication and provocative writing style engages people to want to learn more. She has a great way of connecting with her audience and the results showed in how quickly she was able to build the Facebook participants to over 14,000. Angela Murphy, Director of Marketing, Institute of Noetic Sciences
Heidi’s care in understanding our market audience underscores the success of the promotional material she wrote. She reinvented our communications strategy, overhauled our website, and published material that helped Havens better present our wines. Her work resulted in a 15 percent year-on-year increase in sales. Michael Havens, Independent Wine Consultant (former owner/winemaker of Havens Wine Cellars.
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“When I needed a reader and editor for my recent book proposal, Heidi was the first person who came to mind. She has a deep understanding of the marketplace. She also possesses a combination of talent and empathy that allowed her to truly understand the material and synthesize ideas for its improvement. She helped me to clarify my idea and the expression of it. She gave me highly concrete suggestions in the areas of marketing, formatting, language and visuals. And she did all that with a great deal of humor, care and enthusiasm for the project. I will contact Heidi again the next time I need a trusted, professional consultant or editor. Susan Sachs Lipman, Author, Speaker, Social Media Director
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“Your pitch here is one of the best I have ever read.” Rich Cartiere, Wine Market Report
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“If it weren’t for Heidi, our company would still be in the social media dark ages – dangerous territory for a nonprofit seeking new and expanded audiences. She invigorated our traditional PR functions while exponentially improving our social media platform and the ability of our new website to communicate key ideas to constituents and stakeholders. Matthew Gilbert, Director of Communications, Institute of Noetic Sciences
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“Heidi is a bright light who always brings her creativity, good will, and expert writing skills to the job. She has done much to bring IONS’ research and educational programs into the world. When Dan Brown surprised us by basing his new novel, The Lost Symbol, on noetic science, Heidi wasted no time in helping us respond to the media interest–always with grace and acumen. I highly recommend her! Marilyn Schlitz, PhD., Dean, Institute of Transpersonal Psychology, Sophia University
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“With Heidi’s communications helping to pave the way, Talarian was able to attract world class customers. Heidi has been a major factor in Talarian’s growth from a small start-up to public company and, ultimately, a lucrative merger.Tom Laffey, Executive Vice President, Tibco Corp. (Formerly founder and CEO of Talarian Corporation)
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“Heidi has stayed on the leading edge of technology, applying her experience with Web 1.0 and Web 2.0 “best practices” to create an integrated social media, publicity, and messaging strategy.” Matthew Gilbert, Director of Communications, Institute of Noetic Sciences
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