Stories that change hearts become content that promotes action
Facts, data, statistics, it turns out, do little to change minds. That’s okay though. To get people to try out new ideas and behaviors, we don’t want to change minds.
We want to change hearts.
People will usually jump through hoops of fire to find the data to prove their point rather than change their thinking. They change when it becomes personal. They make decisions when it hits them emotionally. How do you make content personal? First, you have to get complete strangers to pay attention. That’s easy. Don’t treat them like strangers. Next, get them to listen. People may hear you when they know you care, but they’ll listen when they care.
Below are several writing samples. Other writing projects include my blog as well as the content for most websites (including this one) and all proposals, plans, and social media projects displayed in the other portfolio sections.
Stories build heart into an annual report
What was once an ordinary annual report became the inspiration for trust, using positive positioning around patient success stories to welcome a healthcare merger and a new healthcare delivery model.
Customer stories
Mind Body Medicine for the Masses: Bill Moyers, Television, and Psychoneuroimmunology
Stories for grant writing
Arizona Community Foundation Grant Proposal
AZ Community Foundation Grant Interview Messaging
Stories that decode the abstract
Health Beyond the Gene
Deciphering epigenetics and the new biology of healing
Procedures
A social media training manual and resource guide for a street team of volunteers
Headlines
A local newspaper’s heath and medicine special supplement
“200,000 people living with mental illness in Northern Arizona are set to receive better care – for both their mental and physical health”