Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the …
Nonprofits
Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses
Strategic communications requires something more of content creators than handy language skills. It calls for …
Social Study: How a Small, Strapped Nonprofit Can Increase Social Engagement with Less Content
There are more than 1.5 million nonprofits in the United States. Most of them are small, resource-strapped causes fiercely and passionately …
The Social Networking Lesson Pinterest Taught Facebook and Google+ that Nonprofits and Conscious Businesses Should Learn
Clearly, among the many changes that have reshaped popular social media channels such as Facebook and Google+ in the past year, the most …
Ideas to Make Social Media More Business Friendly. Hint: Emphasize the “Friendly”
Nonprofits and businesses seem to have the hardest time with the fact that social networks don’t seem very business friendly. Remember the …
How Positive Content Helps Nonprofits and Conscious Businesses Build Fans and Shares on Social Networks
Facebook, Twitter, Google+, and Pinterest are good places for positive thinking; their vernacular is rich with optimism, play, reciprocity, …
Need social media skills to work with nonprofits? Go play in the dirt.
For five years, I’ve been walking around in beat up sneakers and work clothes, sleeves pushed up over the elbows to make way for the social …