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Socially Conscious Business

Mind audience voice for content that drives business goals

By Heidi Fuller Leave a Comment

Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the …

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Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses

By Heidi Fuller Leave a Comment

      Strategic communications requires something more of content creators than handy language skills. It calls for …

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Ideas to Make Social Media More Business Friendly. Hint: Emphasize the “Friendly”

By Heidi Fuller Leave a Comment

Nonprofits and businesses seem to have the hardest time with the fact that social networks don’t seem very business friendly. Remember the …

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How Positive Content Helps Nonprofits and Conscious Businesses Build Fans and Shares on Social Networks

By Heidi Fuller Leave a Comment

Facebook, Twitter, Google+, and Pinterest are good places for positive thinking; their vernacular is rich with optimism, play, reciprocity, …

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Need social media skills to work with nonprofits? Go play in the dirt.

By Heidi Fuller Leave a Comment

For five years, I’ve been walking around in beat up sneakers and work clothes, sleeves pushed up over the elbows to make way for the social …

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