Social Media Archives - Heidi Fuller Communications

The Social Networking Lesson Pinterest Taught Facebook and Google+ that Nonprofits and Conscious Businesses Should Learn

Heidi Fuller — Tue, 19 Jun 2012 01:12:31 +0000

Clearly, among the many changes that have reshaped popular social media channels such as Facebook and Google+ in the past year, the most prominent one seems to have been enforced by fans and followers themselves. After growing vast networks of connections and “liking” hundreds of branded pages or causes, social media users became so inundated […]

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Save (Us from) the Numbered List Blog Post! Itemize A Good Story to Improve Social Advocacy

Heidi Fuller — Mon, 28 May 2012 14:40:57 +0000

Are you so over the numbered list blog post? “Five ways to do this”. . . “Ten important things to know about that” . . . With social media best practices, the winds-of-change shift in seasons the way fashion follows taste trends. It’s not a capricious process, but it is one certainly influenced by the […]

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Ideas to Make Social Media More Business Friendly. Hint: Emphasize the “Friendly”

Heidi Fuller — Wed, 23 May 2012 23:05:37 +0000

Nonprofits and businesses seem to have the hardest time with the fact that social networks don’t seem very business friendly. Remember the big dust-up when Facebook switched over to Timeline and started limiting the percentage of branded page posts that appear in news feeds? Can’t stress it enough, social sites will continue to protect the […]

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How Positive Content Helps Nonprofits and Conscious Businesses Build Fans and Shares on Social Networks

Heidi Fuller — Thu, 17 May 2012 21:45:05 +0000

Facebook, Twitter, Google+, and Pinterest are good places for positive thinking; their vernacular is rich with optimism, play, reciprocity, and generosity. What happens when fan, friend, and follower meet positive content? They share it more than any other kind of content, according to research and social media watchdogs. One of my favorite examples is this […]

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Need social media skills to work with nonprofits? Go play in the dirt.

Heidi Fuller — Fri, 11 May 2012 04:14:50 +0000

For five years, I’ve been walking around in beat up sneakers and work clothes, sleeves pushed up over the elbows to make way for the social media muddle in my backyard. My backyard being the sharply-dressed, well-rehearsed world of a 25+ -year public relations career. Well, that’s what it was until social media stormed in. […]

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