Social Media Research Archives - Heidi Fuller Communications

The Social Networking Lesson Pinterest Taught Facebook and Google+ that Nonprofits and Conscious Businesses Should Learn

Heidi Fuller — Tue, 19 Jun 2012 01:12:31 +0000

Clearly, among the many changes that have reshaped popular social media channels such as Facebook and Google+ in the past year, the most prominent one seems to have been enforced by fans and followers themselves. After growing vast networks of connections and “liking” hundreds of branded pages or causes, social media users became so inundated […]

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How Positive Content Helps Nonprofits and Conscious Businesses Build Fans and Shares on Social Networks

Heidi Fuller — Thu, 17 May 2012 21:45:05 +0000

Facebook, Twitter, Google+, and Pinterest are good places for positive thinking; their vernacular is rich with optimism, play, reciprocity, and generosity. What happens when fan, friend, and follower meet positive content? They share it more than any other kind of content, according to research and social media watchdogs. One of my favorite examples is this […]

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