Nonprofits Archives - Heidi Fuller Communications

Mind audience voice for content that drives business goals

Heidi Fuller — Thu, 15 Aug 2019 19:57:23 +0000

Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the Midwest. During the first few months on the job, they sent me to Hollister, California, to help untangle a perplexing puzzle one of the clinics was having with the cooperative marketing program. It […]

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Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses

Heidi Fuller — Wed, 05 Sep 2018 21:11:25 +0000

Strategic communications requires something more of content creators than handy language skills. It calls for a mindful practice of prioritizing audience perspective. For nonprofits and socially conscious businesses, mindful content not only verifies your cause with facts and statistics, it answers your audience’s why question: “Why does this message matter to me, […]

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Social Study: How a Small, Strapped Nonprofit Can Increase Social Engagement with Less Content

Heidi Fuller — Mon, 09 Jul 2012 05:49:03 +0000

There are more than 1.5 million nonprofits in the United States. Most of them are small, resource-strapped causes fiercely and passionately single-minded about their goal. They have to be. When that kind of myopia translates to the organization’s communications and social media programs, it turns out, “waste not, want not” produces some of the most […]

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The Social Networking Lesson Pinterest Taught Facebook and Google+ that Nonprofits and Conscious Businesses Should Learn

Heidi Fuller — Tue, 19 Jun 2012 01:12:31 +0000

Clearly, among the many changes that have reshaped popular social media channels such as Facebook and Google+ in the past year, the most prominent one seems to have been enforced by fans and followers themselves. After growing vast networks of connections and “liking” hundreds of branded pages or causes, social media users became so inundated […]

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Ideas to Make Social Media More Business Friendly. Hint: Emphasize the “Friendly”

Heidi Fuller — Wed, 23 May 2012 23:05:37 +0000

Nonprofits and businesses seem to have the hardest time with the fact that social networks don’t seem very business friendly. Remember the big dust-up when Facebook switched over to Timeline and started limiting the percentage of branded page posts that appear in news feeds? Can’t stress it enough, social sites will continue to protect the […]

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