Socially Conscious Business Archives - Heidi Fuller Communications

Mind audience voice for content that drives business goals

Heidi Fuller — Thu, 15 Aug 2019 19:57:23 +0000

Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the Midwest. During the first few months on the job, they sent me to Hollister, California, to help untangle a perplexing puzzle one of the clinics was having with the cooperative marketing program. It […]

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Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses

Heidi Fuller — Wed, 05 Sep 2018 21:11:25 +0000

Strategic communications requires something more of content creators than handy language skills. It calls for a mindful practice of prioritizing audience perspective. For nonprofits and socially conscious businesses, mindful content not only verifies your cause with facts and statistics, it answers your audience’s why question: “Why does this message matter to me, […]

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Ideas to Make Social Media More Business Friendly. Hint: Emphasize the “Friendly”

Heidi Fuller — Wed, 23 May 2012 23:05:37 +0000

Nonprofits and businesses seem to have the hardest time with the fact that social networks don’t seem very business friendly. Remember the big dust-up when Facebook switched over to Timeline and started limiting the percentage of branded page posts that appear in news feeds? Can’t stress it enough, social sites will continue to protect the […]

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How Positive Content Helps Nonprofits and Conscious Businesses Build Fans and Shares on Social Networks

Heidi Fuller — Thu, 17 May 2012 21:45:05 +0000

Facebook, Twitter, Google+, and Pinterest are good places for positive thinking; their vernacular is rich with optimism, play, reciprocity, and generosity. What happens when fan, friend, and follower meet positive content? They share it more than any other kind of content, according to research and social media watchdogs. One of my favorite examples is this […]

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Need social media skills to work with nonprofits? Go play in the dirt.

Heidi Fuller — Fri, 11 May 2012 04:14:50 +0000

For five years, I’ve been walking around in beat up sneakers and work clothes, sleeves pushed up over the elbows to make way for the social media muddle in my backyard. My backyard being the sharply-dressed, well-rehearsed world of a 25+ -year public relations career. Well, that’s what it was until social media stormed in. […]

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