Content Archives - Heidi Fuller Communications

Mind audience voice for content that drives business goals

Heidi Fuller — Thu, 15 Aug 2019 19:57:23 +0000

Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the Midwest. During the first few months on the job, they sent me to Hollister, California, to help untangle a perplexing puzzle one of the clinics was having with the cooperative marketing program. It […]

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Practice Mindful Content: Target values that LOHAS consumers share with nonprofits and conscious businesses

Heidi Fuller — Wed, 05 Sep 2018 21:11:25 +0000

Strategic communications requires something more of content creators than handy language skills. It calls for a mindful practice of prioritizing audience perspective. For nonprofits and socially conscious businesses, mindful content not only verifies your cause with facts and statistics, it answers your audience’s why question: “Why does this message matter to me, […]

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Social Study: How a Small, Strapped Nonprofit Can Increase Social Engagement with Less Content

Heidi Fuller — Mon, 09 Jul 2012 05:49:03 +0000

There are more than 1.5 million nonprofits in the United States. Most of them are small, resource-strapped causes fiercely and passionately single-minded about their goal. They have to be. When that kind of myopia translates to the organization’s communications and social media programs, it turns out, “waste not, want not” produces some of the most […]

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