the operative word being social
YouTube
Facebook
Instagram
Twitter
Pinterest
TikTok
Snapchat
Email campaigns
FACT:
For ROI, email remains the number one way to connect with fans
- $42 gained on every $1 spent
- 18% global open rate (vs 6% for Facebook)
- 74% of Gen X, Z, and millennials prefer it for B2C comms
source: Twilio SendGrid