• Skip to primary navigation
  • Skip to main content

Heidi Fuller Communications

Website strategies for health, tech, and business

  • Home
  • reviews
  • about
  • Portfolio
    • Writing Portfolio
    • Website strategy, design, and content – portfolio
    • Social Media – Portfolio
    • Healthcare Communications – Portfolio

Elements of Social Media Training

So much social media! So little time!

What’s covered in my Social Communications Programs?  Get digitally fluent and social media savvy through my training programs that help you develop tactical fluency and best practices in all forms of social media. Follow step-by-step exercises and develop the applied social media skills you need to use social media for business. Train your staff. Train your partners. Train yourself.


Manage Content Online

  • Launch a Blog
  • Install Google Analytics
  • Install FeedBurner
  • Embed Flickr
  • Embed YouTube
  • Embed SlideShare
  • Embed friendfeed

Monitor Social Media

  • Track blogs
  • Track Twitter
  • Track YouTube
  • Track forums
  • Track LinkedIn
  • Search Facebook updates
  • Map circles of influence
  • Edit custom news feeds

Basic Search Engine Optimization

  • Discover keyword phrases
  • Analyze keyword relevancy
  • Analyze keyword density
  • Analyze search volume
  • Analyze search rankings
  • Search keywords
  • Search optimize web copy

Create Digital Audio & Video

  • Record & edit audio
  • Record & edit video
  • Add titles & music
  • Publish podcasts in iTunes
  • Syndicate to YouTube, Facebook, & Twitter
  • Meta tag audio & video
  • Live stream via mobile

Facebook for Professionals

  • Timeline, profiles, pages, & apps
  • Launch a Facebook page
  • Customize pages
  • Engagement strategies
  • Mobile applications

Twitter for Professionals

  • RTs, mentions, and DMs
  • Hashtags & Klout scores
  • Track Clicks with Bit.ly
  • Embed “Tweet” buttons
  • Embed “Follow” buttons
  • Best practices
  • Engagement strategies
  • Mobile applications

Linkedin for Professionals

  • Optimize your profile
  • Grow your network
  • How to use groups & rankings
  • Embed “Share” buttons
  • Create and optimize company pages
  • Use Linkedin Signal to search Twitter by industry
  • Engagement strategies and branding
  • Mobile applications

Best practices

  • Blogging
  • Facebook
  • Twitter
  • Linkedin
  • Google +
  • Flicker
  • YouTube
  • and more!

Earned Media Content

  • Social media release versus the news release
  • Earned content sites
  • Content curation sites

Contact me to discuss your social communications and social media training needs!

 

 

Like this site? Great! Let's design one together. Copyright © 2023 Heidi Fuller Communications.